Tips to Use Instagram as a Marketing Tool!

Businesses from every industry have found success on Instagram. While these brands make marketing through this social media platform seem easy, many brands don’t have the same kind of beginner’s luck. Thankfully, a company with the right social media marketing strategy can use Instagram to their advantage. Read on for eight ways to make Instagram marketing work for your brand.

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Molly Ebert
Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

A common question in Instagram marketing circles revolves around hashtags, and whether they should be placed within your main caption, potentially cluttering your messaging, or in the first post comment, giving you a cleaner look, but, potentially, at the expense of reach.

But is that true, does placing your hashtags in the first comment reduce your post reach? 

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Molly Ebert
Best Practices For Customer Service On Social Media

There’s no denying that the growth of social media interactions between brands and consumers has been explosive, especially over the past five years or so. With 70% of Americans using social media, many consumers have hung up the phone, stopped writing emails and turned to social media to reach out with questions, compliments and, very often, complaints about their experience with a brand or business.

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Molly Ebert
13 Instagram Ad Statistics Every Business Needs to Know in 2019

Instagram’s popularity is impressive, especially when you consider that it launched in 2010, six years after Facebook and four years after Twitter. Once just a simple photo-sharing app, Instagram is now a branding powerhouse, with ads, Stories and other unique features that appeal to marketers and their audiences. Ads were not part of Instagram’s platform from the start – they were first offered in late 2013 – but they’re now an integral part of marketing strategies around the globe.

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Molly Ebert
How to Repost on Instagram

Looking to share some content? Here's how to repost on Instagram.

If there is one word at the heart of social media, it’s sharing. When people post something on social media, they want people — whether their close friends and family, or the entire world — to see it. Photos, videos, and lame jokes flow freely, which makes it all the stranger that Instagram doesn’t have an easy, readily apparent way to share content you find in your feed.

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Molly Ebert