Businesses from every industry have found success on Instagram. While these brands make marketing through this social media platform seem easy, many brands don’t have the same kind of beginner’s luck. Thankfully, a company with the right social media marketing strategy can use Instagram to their advantage. Read on for eight ways to make Instagram marketing work for your brand.Read More
A common question in Instagram marketing circles revolves around hashtags, and whether they should be placed within your main caption, potentially cluttering your messaging, or in the first post comment, giving you a cleaner look, but, potentially, at the expense of reach.
But is that true, does placing your hashtags in the first comment reduce your post reach?Read More
The company reports it is experimenting with running back-to-back Story ads from different advertisers.Read More
Are you looking for ways to add more visuals into your social media strategy, but are stuck for ideas on what you should post? Need some inspiration to help you come up with better image and video content?
This list of 116 visual content ideas will help.Read More
There’s no denying that the growth of social media interactions between brands and consumers has been explosive, especially over the past five years or so. With 70% of Americans using social media, many consumers have hung up the phone, stopped writing emails and turned to social media to reach out with questions, compliments and, very often, complaints about their experience with a brand or business.Read More
Here are 35 ways to get more Instagram engagement in 2019.Read More
Instagram’s popularity is impressive, especially when you consider that it launched in 2010, six years after Facebook and four years after Twitter. Once just a simple photo-sharing app, Instagram is now a branding powerhouse, with ads, Stories and other unique features that appeal to marketers and their audiences. Ads were not part of Instagram’s platform from the start – they were first offered in late 2013 – but they’re now an integral part of marketing strategies around the globe.Read More
Do you know the difference between a JPEG and a PNG file, or a GIF and a TIFF format image?
Understanding the variations between each can help ensure that you maximize your visual presentation, using the right, crisp-looking images in the right places - and avoiding those frustrating blurs and distorted looks.Read More
Looking to share some content? Here's how to repost on Instagram.
If there is one word at the heart of social media, it’s sharing. When people post something on social media, they want people — whether their close friends and family, or the entire world — to see it. Photos, videos, and lame jokes flow freely, which makes it all the stranger that Instagram doesn’t have an easy, readily apparent way to share content you find in your feed.Read More
Since the dawn of social media marketing, brands have been trying to work out the magical best time to post, in order to maximize engagement, boost reach and, ultimately, increase conversions.
But here's the truth - there is no magical, one-size-fits-all, best time to post for every brand, on any social network.Read More
Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits.Read More
Whether you just opened a business, launched a new vertical or are working on expanding your current product line into new markets, there are many reasons to start a social media presence from scratch.Read More
I bet you think you’re a LinkedIn expert. By now you probably have a professional profile picture, an elegantly outlined experience section and even a few recommendations to round it all out. Maybe you even have a well-written summary and a number of extracurricular activities highlighted.Read More
Instagram has a lot of users — 1 billion to be exact. Like many of those users, you probably want to get as many likes and comments as you can on your next post. You need more than just the perfect photo for Instagram. The interactions you get have a lot to do with when you post, too. So when is the best time to post on the popular social network?Read More
In order for an ad to be effective, it’s content and creative needs to be customized – tailored exactly to the audience it’s reaching, the product it’s selling and, maybe most importantly, the medium it’s displayed on.Read More
Are you looking for ways to optimize your social media presence? Want to know the correct image sizes and dimensions you should use?Read More
If you aren't spending time researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build your email list and improve your lead generation.Read More
Marketing jargon is a language of its own. The acronyms we use every day are a quick way for us to refer to a tool, a measurement, a marketing method and so forth.Read More