Facebook Ad Specs and Image Sizes 2019 | The Easy Guide

In order for an ad to be  effective, it’s content and creative needs to be customized – tailored exactly to the audience it’s reaching, the product it’s selling and, maybe most importantly, the medium it’s displayed on.

That’s particularly true in Facebook advertising, which offers marketers a whole slew of sizes, placements and ad styles across hundreds of platforms and sites across the web.

Facebook Ad Specs and Image Sizes 2018:

Though you could try a one-size-fits-all method, that’s likely going to result in some disappointments along the way – either for the end user or in your campaign’s ultimate ROI.

Want to make sure your ads are customized perfectly for the exact placement and ad type you’ve chosen?

Use this guide to Facebook ad specs to help:

1) Single Image Ads

These are the oldest type of ad in the book. A simple, single image with a link, small amount of copy and a headline, they’re easy to set up and work with every type of ad objective except for video views.


The Facebook ad specs for single image ads are:

  • Images:

    • Size – 1,200 x 628 pixel

    • Ratio – 1.91:1

    • Other Recommendations – Minimal or no text on the image

  • Copy:

    • Text – 90 characters

    • Headline – 25 characters

    • Link Description – 30 characters

There are a few exceptions to these specs. On Promote Your Page objectives, you’ll want an image size of 1,200 x 444 pixels and a ratio of 8:3. On Increase App Engagement objectives, shoot for a 16:9 ratio.

Read more the full article here.

*Source: Facebook Ad Specs and Image Sizes 2019 | The Easy Guide

Molly Ebert